Tour
Where the feed actually runs.
Almost never on a device somebody chose to look at. Our customers own screens that people encounter rather than open, in rooms they are waiting to leave. That constraint shapes the whole product.
Photograph: Aatu Dorochenko · CC BY-SA 4.0, via Wikimedia Commons
Photograph: Bob Harvey · CC BY-SA 2.0, via Wikimedia Commons
Lobbies and receptions
The wall that everyone looks at and nobody chose
A reception display runs eleven hours a day in front of an audience that did not opt in and cannot leave. It is the single worst place to put a news ticker, and the single best place to put something that is merely true.
Photograph: Dennis Bruijn · CC BY-SA 3.0, via Wikimedia Commons
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Waiting areas
Where the dwell time is long and the mood is fragile
Clinics, service desks, vehicle inspection, immigration. People arrive here already braced for something. The 4-line preset and a slow rotation are, per several of our customers, the least complained-about screen in the building.
Photograph: Cassiopeia sweet · Public domain, via Wikimedia Commons
Transit and wayfinding
The gaps between the information people actually came for
Departure boards have dead space and dwell time in equal measure. The Transit channel fills it with material that is at least adjacent to why everybody is standing there.
Photograph: Jaman Md · CC BY-SA 4.0, via Wikimedia Commons
Kiosks and idle states
Attract loops, loading screens, and hold
Anything that runs while a person waits for a machine. Ships as a web component, one attribute to configure, and it degrades to plain text if the network is not there.
A note on the alternative
The rolling news channel in the corner is not free.
It arrives with a chyron somebody else wrote, at a volume somebody else chose, in front of an audience that did not consent and cannot leave. Several of our customers found us after an incident. None of them describe the incident in writing.